As a manufacturer of motorbikes and cars, Triumph is an iconic name among English motoring brands. Bettmann becomes a British citizen and in 1913 is elected Mayor of Coventry. The Triumph factory is destroyed during the devastating Luftwaffe air raid on Coventry in 1940. A memorial to Bettmann today exists in the city where his factory once stood.
1903 : First Triumph motorcycle created
The first Triumph motorbike comes onto the market: a four-stroke engine driven bicycle with a reinforced frame.
The requirements for a roll-out of mass production have not yet been met. Thus, the Triumph factory gives up motorbike manufacturing for the time being in 1907 and concentrates on the expanding bicycle business. Annual production soon reaches 20,000 units
1913 : Dissolution of parent company in England
Triumph typewriters have become synonymous with quality throughout Germany and beyond. 2,000 typewriters of various models leave the factory that year, most of which are exported to Russia, Italy and Argentina. In 1913, Triumph separates from its English parent company.
1929 : Triumph becomes the first typewriter company to introduce mass production
Triumph is the first office machine company in Germany to introduce serial mass production techniques.
A new product line of small typewriters is released. Development, sales and marketing co-operation with Adler. Slightly modified Triumph standard typewriters are sold as “Adler” machines.
1950 : Triumph modernizes its typewriters and launched the « MATURA »
Triumph creates a sensational new development in the form of the Matura office typewriter.
Its modern design and unparalleled quality make it the “Queen of the typewriters”. It now sets the benchmark for the world market, and in Germany represents the future of typewriter development. The “Matura” becomes the hit product of the 1950s.
1957: Grundig creates “gabriele“ global brand
The industrialist Max Grundig purchases the Triumph share capital and uses Triumph to buy a cross-shareholding in the Frankfurt Adler plants.
Production of motorbikes and bicycles is discontinued. Triumph now focuses entirely on office machines. A new generation of family typewriters is named after Grundig’s granddaughter Gabriele. “Gabriele” becomes a global brand.
1971 : One of the first office computers launched-, the TA 10 – used for invoicing and accounting
The invention of the “people’s computer” TA 10 is a milestone in modern office technology.
The case-format workplace computer, used for invoicing, accounting and book entry purposes, becomes a sensational commercial hit. Entry into modern text editing and processing. Triumph-Adler’s TA 1000 office, magnetic tape and terminal computer, released in 1973, represents another sensational new development.
1994 : TA Triumph-Adler becomes a medium-sized holding
A corporate-orientated shareholders’ consortium purchases TA Triumph-Adler and creates a medium-sized holding.
The largest of TA holding ‘ activities is the office line, covering the sale and servicing of copier and fax systems.
1999 : UTAX purchased – Focus on copying, printing, and faxing
TA Triumph-Adler purchases UTAX GmbH and carries out a comprehensive reorganisation of the group from its roots up – its core competence now becomes office communication in the imaging industry: copying, printing and faxing.
2004 : Introduction of the TA Triumph-Adler brand in France
The products of the range, until then distributed in France under the brand UTAX, are now offered under the brand TA Triumph-Adler
2010 : Introduction of the TA Triumph-Adler brand in Belgium
TA Triumph-Adler develops its activities in Belgium, extending its market to the Benelux.
1901 : 100 bicycles per day manufactured
The Triumph team proudly introduce themselves.
Work frequently goes on from 6:00 a.m. to 10:00 p.m. Around 100 bicycles are manufactured every day. In order to boost sales, there is a velodrome on the site of the factory. Young and old can come to learn how to cycle. Depending on the design, each bicycle costs between 300 and 500 marks – for some employees this is several months wages
1909 : Typewriter factory purchased
Triumph buys the assets of a Nuremberg typewriter factory in liquidation and successfully launches the improved “Norica” model.
Shortly thereafter the all-new “Triumph 1” model emerges – an office typewriter using state-of-the art technology. In 1911, the company changes its name to “Triumph Werke Nürnberg AG”
1920 : Triumph launches the first motorcycle with a two-stroke engine
Triumph sets new standards with its legendary “Knirps”, the first German motorbike with a two-stroke engine.
Light, economical and powerful – these are all the advantages of this elongated, low-slung machine. The virtually indestructible Knirps becomes the hit product of the 1920s. For thousands, the jaunty little bike is their first taste of motorised transport.
1932 : Launch of “the people’s” motorcycle in the 1930’s
Triumph is one of Germanys leading motorbike manufacturers.
For cars and motorbikes up to 200 cc, no driving licence is required. It is especially for this market that Triumph launches the KV 200 people’s motorbike. This low-cost and tax-exempt two-stroke-engined vehicle proves to be as useful as it is powerful. The
1953 : Triumph releases low-noise motorbikes.
On the 50th anniversary of the motorbike, Triumph releases two new models the racy 200 cc Cornet and the beefy 350 cc Boss.
Both machines offer outstanding power and flexibility, combined with an exceptionally quiet engine. The new development meets with record success on the market. But after the record year of 1953, the motorbike business in Germany plunges into crisis. People now prefer to buy cars.
1958: Triumph partners with Adler, a typewriter manufacturer
The Grundig-Electronic-Triumph-Adler (GTA) joint sales organisation marks the practical start of the merger between Triumph and Adler.
Development, production and administration are still separate entities, although they already work in close collaboration with each other. The production programs of Triumph and Adler are combined.
1985 : Triumph-Adler changes names and becomes TA Triumph-Adler AG
One in every six electronic office typewriters on the global market is made by Triumph-Adler.
TA typewriters are sold under the traditional brand names of Adler, Imperial, Royal and Triumph. In 1985 the company changes its name to TA Triumph-Adler AG.
1996 : For its 100th anniversary, TA Triumph -Adler creates its foundation “Kinder in not”, for underprivileged children
Foundation is founded and endowed with a foundation capital of 1 million deutschmarks.
The general purpose of the Foundation is the promotion and support of children and young people who are physically or mentally handicapped or who find themselves in material or spiritual need.
2003 : Strategic alliance with the Kyocera Mita global corporation
TA Triumph-Adler seals a strategic alliance with the Japanese company Kyocera Mita, which acquires a 25% interest in the company.
The subsidiary of the Kyocera global corporation is one of the world’s leading manufacturers of copier systems and laser printers. Access to the Kyocera product range, including the low-cost and environmentally friendly ECOSYS printing technology, gives TA a significant competitive advantage.
2008 : TA Triumph-Adler rewarded for its brand strategy and customer support
TA Triumph-Adler receives the “Best Marketing Company Award 2008”.
According to a study by the University of Bremen and BBDO-Consulting GmbH, the marketing strategy of the native Nuremberg firm is in the top twenty for all listed companies in Germany. The outstanding customer care provided by TA Triumph-Adler Corporate Consulting GmbH earns the company the title of ‘Germany’s Customer Champions 2008’.
2016 : Introduction of the TA Triumph-Adler brand in Netherlands
TA Triumph-Adler go ahead with its development in the Benelux countries by introducing the brand in the Netherlands.
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